Whether you are aware of it or not, almost every brand on the planet utilizes sound in some way shape or form to convey there message and...

Jingles and underscores are great, but if you really want to own your identity - you’ll need a brand anthem.

Sound can be incredibly powerful advertisement inside the dining hall. We’ve previously written about how sound can influence taste, but...

One of the most popular forms of a jingle is known as a “donut”. This style of jingle both opens and closes with vocals, but leaves a...

Last week, I had the pleasure of speaking with an agency in regards to my “Taste the Music” series of works. I can’t say too much about...

Between Spotify, Tik Tok, Radio & more there are many sound only spaces for entertainment these days, and cutting through the noise to...

Have you ever been in a relationship where you knew your partner was out front in their car waiting before they texted you or rang your...

What do the Roman Catholic Church, James Bond, & Apple all have in common? No, this is not a set up for a bad joke, rather it is what we...

Many people have an outdated view of what a jingle is and assume that a jingle must be run either on the radio or in television ads....

Welcome back to the Electric Raindrop website. We just completed a major revision of the entire site including an expansion of our...