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What is a Brand Anthem, Prosody in Sonic Branding, & Why Your Business Needs an Anthem
Jingles and underscores are great, but if you really want to own your identity - you’ll need a brand anthem.
Mar 14
"Our Song": Understanding Sonic Branding through the Music of Taylor Swift
Have you ever been in a relationship where you knew your partner was out front in their car waiting before they texted you or rang your...
Apr 18, 2024
Case Study: The Catholic Church
What do the Roman Catholic Church, James Bond, & Apple all have in common? No, this is not a set up for a bad joke, rather it is what we...
Oct 18, 2023
Five Locations to use a Jingle (That Aren't Radio or TV ads!)
Many people have an outdated view of what a jingle is and assume that a jingle must be run either on the radio or in television ads....
Sep 24, 2023
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