Sonic Branding & Advertising
What is Sonic Branding?
Sonic Branding is the intentional and consistent auditory identity around a brand. Each and every location your brand uses sound to interact with customers is an opportunity to build and strengthen your brand and it's relationships to customers on a direct emotional level.
The Process:
Step 1: Brand Audit & Research
First, we look at all the ways your brand uses sound already and try to identify a common throughline. We look at how your brand historically has sounded, as well as what your competitor's have done, and do deep research into other elements of your brand to gather as much information as possible
Step 2: Collaborate
Next, we collaborate and figure out your brand's sonic identity together. This can take the place of sharing sounds, references, creating mood boards, quick demos ("sound palettes") and more. The goal is for both of us to understand the creative direction we want to take your brand and start experimenting with it.
Step 3: Deploy
Finally, we start creating and revising any sonic branding assets agreed upon in the previous step. We'll create any possible sonic assets we feel is appropriate, as well an official sonic branding guidelines document so your brand can stay consistent and on top of it's sonic branding efforts in the future in order to get the most of this partnership.
Sonic branding presents an opportunity for your business to occupy the non-visual world of audio and make deep and lasting connections with your consumers. Audio has the unique ability to evoke emotions and forge strong emotional bonds with consumers.
Brief bit on what we offer
While a picture, video, or graphic may evoke a certain emotion, hearing the sound associated with that visual intensifies that connection. By leveraging sonic branding, you can make use of this intense emotional connection and build loyal customers who are deeply connected to your brand’s identity.
We can put together a whole sonic branding package or offer our services a la cart.
Some options we can provide:
Sonic Logos
A sonic logo is the audio equivalent of your graphic logo, and when
paired together, they create a powerful audio-visual experience.
Jingles
Doughnuts, Packages, Radio ID Jingles, Shotguns, and more - Jingles are an effective way to get your brand stuck in listeners minds!
Brand Anthem
A piece of music that is the key musical "theme" for your brand and can be used across many of your touchpoints
Custom Music
Our composing team can create custom branded libraries of music for advertisements, hold messages, & more!
Sound Design
Custom made product/app sounds to perfectly connect with your audience at every opportunity
Voice over Recording
Who is speaking and how they sound says a lot about your brand. The right voice-over can make all the difference
Industrials
From song paradies to full scale industrial musicals, we can provide custom songs for internal celebrations, training, & more!
Sound Installations
Amusement parks, grocery displays, art exhibits, food operas & more. There are many ways sound can be used in your physical environment effectively!
Podcast production
A podcast can be the edge you need to need to position your brand as the experts and thought leader in your industry
& more!
Check out our blog or our "other services" page to learn more about other opportunities for your business to use sound!